Nikki has worked in Financial Services for over 25 years, starting her career at General Accident and working in various customer services departments, included Protection New Business, Pensions Existing Business and then as a PA to the Head of New Business, Underwriting and Claims.

In 2009 she set up a Virtual Assistant business supporting Independent Financial Advisers and as the demand for support grew, she decided to re-brand in 2017 to become ‘The IFA PA’, at which point she then started to grow the team.

Nikki’s role in the business has changed significantly over the years and she loves to find new talent to bring into the team and to support each team member in their development. She firmly believes that if you look after your team well, they in turn will look after your clients.

Nikki lives in York with her husband, teenage daughter and two cats. Whilst she doesn't think she can sing particularly well, she does enjoy being part of a pop choir as she finds it relaxing and invigorating. Nikki loves to socialise with family and friends as much as she enjoys a quiet, cosy weekend in.